MICHAEL BERUBE← Back to Portfolio

Case Study / Motion Graphics & Digital Signage

Brand Motion.
At Scale.

Video and motion graphics for The Hartford’s trade-show displays, New York Stock Exchange screens, and stadium LED signage. One brand, experienced across very different environments.

My contributionVideo content, motion graphics & format adaptation
EnvironmentsTrade shows, NYSE & stadium signage
TeamThe Hartford’s in-house creative team
The Hartford trade-show booth with large overhead branding and illuminated display structures
The Hartford trade-show installation, May 2026. My contribution was to the video content presented on the display screens; the surrounding booth and physical installation were a broader team effort.

Motion in
the Environment.

Installation photography shows how screen content becomes part of a larger brand experience. My work focused on the video components within these environments, collaborating as part of The Hartford’s creative team.

The Hartford RIMS 2025 booth in Chicago with a wide screen and tall vertical video display
RIMS 2025, Chicago. Video content within a booth combining wide and vertical screen formats.
The Hartford booth showing a video screen beneath Protect success messaging
May 2026. A closer view of a video screen within the larger branded environment.
An alternate view of The Hartford trade-show booth and display areas
May 2026. Another view of the installation, showing the relationship between screen content and surrounding brand graphics.
A tall Hartford event display showing a grid of video imagery
September 2024. Video imagery presented within a tall event display.
The opposite side of a tall Hartford event display with imagery and brand messaging
September 2024. An additional view of the screen content in its installed setting.

One Brand.
Multiple Formats.

For The Hartford’s NYSE brand-refresh event, I created and adapted animated content for HD screens and a narrow vertical LED display. These original video files show the screen content itself.

1920 × 1080 / 13 seconds

Product Alley HD Screens

Brand messaging and animated visual elements composed for a conventional HD screen format.

1920 × 1080 / 24 seconds

Board Room Anteroom Screens

A longer brand animation balancing messaging, typography, and pacing across the screen sequence.

336 × 588 / 20 seconds

Exterior Window LED Display

Photography, messaging, and brand elements adapted for a narrow vertical canvas. The format required its own composition and movement to make effective use of the available screen space.

Built for
the Long View.

The Atlanta Braves outfield bullpen signage uses an ultra-wide LED canvas. Its extreme proportions call for a focused composition and clear brand recognition.

Ultra-wide stadium LED artwork with three white Hartford Insurance logos spaced across a red background
1530 × 106 / Stadium LED signage

Still from the original screen content, shown at its native aspect ratio. The red was adjusted from the standard brand value after testing on the stadium LED display so it would appear accurate in the installed environment.

The Approach

Design for
the Display.

Start with the canvas.

These projects called for more than placing a standard video into a new frame. I adapted layouts and animation to suit the display, from conventional HD to a narrow vertical screen and a stadium format more than fourteen times wider than it is tall.

Keep the message clear.

Typography, visual hierarchy, timing, and movement all shape how a message reads on screen. I adjusted those elements while maintaining The Hartford’s visual identity across the different executions.

Connect content to context.

The work demonstrates how video production and motion design extend into physical brand environments, with content tailored to the screen where it will be experienced.

Contribution & credit
My role covered the video and motion-graphics components shown here. Booth architecture, fabrication, lighting, static signage, and overall installation were contributions of the broader project teams. Produced as part of The Hartford’s in-house creative team.

Motion that carries
the brand into the room.

Explore More Work →